Patrón XO Cafe Brand Introduction & Tasting Event

WHO: Alexis DeJoria Racing

WHAT: After years of being affectionately known as ‘Team Green,’ the Alexis DeJoria Racing team has undergone an exciting brand transformation in between the 2013 and 2014 NHRA Mello Yello Drag Racing Series’, now proudly displaying the signature purple, gold, and black scheme of the darker side of the Patrón Spirits Company- Patrón XO Cafe. The XO Cafe brand defies convention, marrying the great taste of Patrón Silver tequila with the natural essence of fine coffee – it’s exciting and exhilarating and provocative, exactly what Alexis stands for.

To help the newsmakers, noisemakers, and influencers of our fast-paced industry better understand our new brand, we’re hosting an XO Cafe brand seminar and cocktail tasting event.

WHEN:                 Thursday, February 6, 2013

                                4:00 PM PST

WHERE:               The Patrón XO Cafe Funny Car pit

                                Auto Club Raceway at Pomona

                                2780 Fairplex Drive

                                Pomona, Calif. 91768

CONTACT:           Please kindly RSVP to Allison McCormick, by Thursday, February 6 at 12PM PST

***Must be 21 years of age or older to sample the Patrón product line***

Patrón XO Cafe

Patrón XO Cafe is an extraordinary blend of ultra-premium Patrón Silver tequila and the pure, natural essence of fine coffee. The taste is dry, not sweet as with most low-proof coffee liqueurs. Patrón XO Cafe Dark Cocoa combines high-quality Patrón Silver tequila with the extraordinary essence of fine coffee and Criollo chocolate from Mexico. Patrón XO Cafe Dark Cocoa marries the smooth, dry taste of Patrón XO Cafe with the decadence of rich chocolate and light tequila. Both Patrón XO Cafe and Patrón XO Cafe Dark Cocoa are excellent for sipping, as a premium cocktail ingredient, or as a unique and delicious dessert topping. 

About Alexis DeJoria

Alexis DeJoria, daughter of the famed John Paul DeJoria, co-founder of John Paul Mitchell Systems and proud owner of Tequila Patrόn, is a professional NHRA race car driver, competing in the nitro Funny Car class on the Kalitta Motorsports team. Alexis drives the Patrόn XO Cafe-sponsored 2014 Toyota Camry. Alexis, who had all the opportunity in the world to pursue any type of career, felt strongly about following her passion, and her need for adrenaline drove her to pursue the unlikely profession of auto-racing. The determination to ‘blaze her own trail’ continues to drive her and push her to higher levels in male dominated sport of drag racing.