NHRA driver Alexis DeJoria not your typical billionaire’s daughter

GNP GN2 9435

Wild child, speed demon, daredevil – those are tags that DeJoria wears proudly, just like the 20-plus tattoos that adorn her arms and back.

That other title – the heiress one – she doesn’t like as much.

“I’m doing everything I can to change that,” DeJoria said.

She’d like to replace it with “winning drag racer,” and is quickly doing so. DeJoria, 36, is a three-time winner in the NHRA’s Funny Car division, and heads into this weekend’s NHRA Carolina Nationals at zMax Dragway as the No. 4 seed in the “Countdown to the Championship.”

Her father is John Paul DeJoria, who Forbes magazine has ranked No. 568 on its 2014 list of the world’s billionaires, with a net worth estimated at $3.1 billion. Read more