John Paul DeJoria to Host Unveiling Ceremony of New Patrón XO Cafe Nitro Funny Car

WHO: Alexis DeJoria, and her father John Paul DeJoria (co-owner/founder of John Paul Mitchell haircare systems and owner/founder of The Patrón Spirits Company)

WHAT: Gone are the days of the signature black and green paint scheme for Team Patrón. The Alexis DeJoria Racing team has undergone a major brand transformation in between the 2013 and 2014 NHRA Mello Yello Drag Racing Series, proudly debuting their new Patrón XO Cafe purple, gold, and matte-black nitro Funny Car in front of fans for the first time this weekend. To help kickoff the new era for the Patrón team, Alexis’ father, owner/founder of The Patrón Spirits Company, will be on-site for a special unveiling ceremony of the new hot rod.


  • Saturday, February 8, 2013
  • 12:15-12:30 PM PST


  • The Patrón XO Cafe Funny Car pit
  • Auto Club Raceway at Pomona
  • 2780 Fairplex Drive
  • Pomona, Calif. 91768

PHOTO OPP: Photos of Alexis and John Paul DeJoria posing in front of the Patrón XO Cafe nitro Funny Car; Photo of John Paul DeJoria pulling back car cover to reveal the new Patrón XO Cafe nitro Funny Car

CONTACT: For more information, please contact Allison McCormick, or 305.764.5377


Patrón XO Cafe

Patrón XO Cafe is an extraordinary blend of ultra-premium Patrón Silver tequila and the pure, natural essence of fine coffee. The taste is dry, not sweet as with most low-proof coffee liqueurs. Patrón XO Cafe Dark Cocoa combines high-quality Patrón Silver tequila with the extraordinary essence of fine coffee and Criollo chocolate from Mexico. Patrón XO Cafe Dark Cocoa marries the smooth, dry taste of Patrón XO Cafe with the decadence of rich chocolate and light tequila. Both Patrón XO Cafe and Patrón XO Cafe Dark Cocoa are excellent for sipping, as a premium cocktail ingredient, or as a unique and delicious dessert topping. 

About Alexis DeJoria

Alexis DeJoria, daughter of the famed John Paul DeJoria, co-founder of John Paul Mitchell Systems and proud owner of Tequila Patrόn, is a professional NHRA race car driver, competing in the nitro Funny Car class on the Kalitta Motorsports team. Alexis drives the Patrόn XO Cafe-sponsored 2014 Toyota Camry. Alexis, who had all the opportunity in the world to pursue any type of career, felt strongly about following her passion, and her need for adrenaline drove her to pursue the unlikely profession of auto-racing. The determination to ‘blaze her own trail’ continues to drive her and push her to higher levels in male dominated sport of drag racing.