Billionaire heiress Alexis DeJoria has need for speed

OLD BRIDGE — Alexis DeJoria is in danger of ruining her preferred way of life, but she plans to keep winning, anyway.

The billionaire heiress who goaded boys in high school into believing her hot rods belonged to a brother or a boyfriend … who answered phones as a receptionist at her father’s company for a year … who kept her family name a secret as she worked her way through the drag-racing ranks … is finding it more and more difficult to be anonymous as the breakout star of the year in NHRA, which is holding its 45th annual Toyota Summernationals at Raceway Park.

“I’ve always been very hush-hush,” DeJoria, 36, said. “Sometimes your name will precede you in not the best way. I tried to be there for myself and no one else, and not ride on anyone’s coattails.” Read More