Alexis DeJoria Unveils ‘Go Pink for Breast Cancer Awareness’ Race Car; Kicks-Off Free Mammograms for the Fans Campaign

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LAS VEGAS, Nev. (October 30, 2014) — On Wednesday evening, October 29, Alexis DeJoria, a three time NHRA Funny Car race winner and quickest female in Funny Car history, kicked-off her annual ‘Free Mammograms for the Fans’ program by unveiling a special one-weekend-only ‘Go Pink for Breast Cancer Awareness’ livery on her 10,000-horespower Patrón XO Cafe Toyota champion race car.

The Patrón XO Cafe Toyota Camry crew pulled back the black car cover to reveal a stunning matte-black, gold leaf and hot pink gloss livery, wowing the crowd that had gathered at the base of the High Roller wheel at The Linq for the occasion.

Immediately following the unveiling, guests were invited into a High Roller pod at The Linq for a kick-off party, where they enjoyed Patrón XO Cafe cocktails while taking in the sights and bright lights of Las Vegas atop the ‘world’s tallest observation wheel.’

The special ‘Go Pink’ livery commemorates Alexis DeJoria Racing’s ‘Free Mammograms for the Fans’ program, and the unveiling marked the official ‘kick-off’ to the weekend’s program.

About ‘Free Mammograms for the Fans’

Through a partnership with Nevada Health Centers, and support from Kalitta Motorsports and the Patrón Spirits Company, free mammograms will be available to any female ticketholder over the age of 40 attending the NHRA Toyota Nationals, Oct-31 thru Nov 2, at Las Vegas Motor Speedway. Health insurance is not a requirement for the complimentary screening.

For additional information, or interview requests, please contact Allison McCormick at Hi res images available upon request