NHRA Drag Racer & Austin resident Alexis DeJoria Will Accept the Sustainable Food Changemaker Award on Behalf of the DeJoria Family’s Peace, Love & Happiness Foundation

AUSTIN, Texas (May 10, 2016)— On Wednesday, May 11, NHRA Drag Racer Alexis DeJoria will accept the Sustainable Food Center’s prestigious Sustainable Food Changemaker Award at the 9th annual Farm-to-Plate fundraiser at Barr Mansion in Austin, Texas.

The 2016 Sustainable Food Changemaker Award is being presented to the Austin based Peace, Love & Happiness Foundation which was established by Alexis DeJoria’s father and fellow Austin resident, John Paul DeJoria.

Alexis DeJoria, a recent Peace, Love & Happiness board inductee, will proudly accept the award on behalf of her father and his renowned organization. Since its establishment in 2011, the organization has committed to developing a sustainable planet through protecting animals and conserving the environment. Projects range from Grow Appalachia, the largest gardening project of its kind in the U.S., to Mobile Loaves and Fishes, a community village for people struggling with homelessness in Austin.

According to Ronda Rutledge, Director at the Austin based Sustainable Food Center, the award signifies and honors the DeJoria family’s commitment to sustainable agriculture and food production and security.

“We chose JP’s Peace, Love & Happiness Foundation because of John Paul’s commitment to sustainable agriculture, understanding the huge role that food production has in environmental stewardship,” said Rutledge.

Alexis and Paul DeJoriaThe Peace, Love & Happiness Foundation has partnered with the Sustainable Food Center since 2012, sponsoring their teaching garden as part of their capital campaign. In the garden, school children join with the community to learn sustainable agriculture practices and gardening tips.

“Alexis recently joined our board, and she has already been very involved in our projects — from volunteering on the ground level to conceptualizing new directions for investment,” said Constance Dykhuizen, Director of Peace, Love & Happiness. Dykhuizen added, “Her heart for protection of the environment fits in very well with John Paul’s long-standing commitment to sustainable food.”

DeJoria, a professional race car driver competing in the NHRA Mello Yello Drag Racing Series, has adopted her father’s 

philanthropic credo of ‘giving back whenever possible.’ From her efforts with Sallie Latimer’s water tower restoration fundraiser to her Free Mammograms for the Fans program, DeJoria considers it an honor to be able to accept the Sustainable Food Changemaker Award on behalf of her family’s foundation.

“Our family has been involved with many charities over the years, and I’m very fortunate to sit on the Board of Directors of the Peace, Love & Happiness Foundation. We donate our time, as well as financially, to various charities all over the world. I’m honored to be able to accept this award on behalf of my father, right here in our hometown,” said the Dripping Springs resident, who will be presented the award from Sustainable Food Center board chair Ralph Hasson. The Farm-to-Plate event kicks off with a VIP hour at 6:00 PM and will showcase 30 local chefs.

For more information about Alexis DeJoria and her involvement with the Peace, Love & Happiness Foundation, please contact Allison McCormick at For information regarding the Sustainable Food Center and their Farm-to-Plate event, please contact Jess Gaffney at (631) 678-3678.

About Alexis DeJoria
Alexis DeJoria, daughter of John Paul DeJoria, co-founder of John Paul Mitchell Systems and proud owner of Tequila Patrόn, is a professional NHRA racecar driver, competing in the nitro Funny Car class on the Kalitta Motorsports team. Alexis drives the Tequila Patrón-sponsored 2016 Toyota Camry. Alexis, who had all the opportunity in the world to pursue any type of career, felt strongly about following her passion, and her need for adrenaline drove her to pursue the unlikely profession of auto-racing. The determination to ‘blaze her own trail’ continues to drive her and push her to higher levels in the sport of NHRA drag racing.