SANTA MONICA, Calif. (November 13, 2015)— Alexis DeJoria Racing has been associated with raising cancer awareness since the team’s inception in 2011. Over the past three years the team has provided hundreds of free mammograms to NHRA fans, and this weekend at the NHRA Finals in Pomona, Calif., the team will continue their philanthropic endeavors as they race to raise awareness for the Pancreatic Cancer Action Network.
“This weekend we’re promoting Wage Hope for pancreatic cancer, which is a subject that is near and dear to my family,” said DeJoria, pilot of the 10,000-horsepower Patrón XO Cafe Incendio Toyota Camry Funny Car.
The Pancreatic Cancer Action Network’s ‘Wage Hope’ logo is prominently featured on the rear and side windows of DeJoria’s Patrón XO Cafe Incendio Toyota Camry, in an effort to raise awareness for the often under-publicized disease.
“Wage Hope is a relentless call to action to keep fighting for those battling pancreatic cancer, a disease with a five-year survival rate of only seven percent,” said Julie Fleshman, President and CEO of the Pancreatic Cancer Action Network. “With more supporters like Alexis DeJoria, we can rewrite the future for pancreatic cancer and achieve our goal to double survival by 2020.”
“My father’s best friend and business partner, Paul Mitchell, died of pancreatic cancer many years ago. I saw the deterioration in him. The whole thing was incredibly sad. I’m proud that we’re able to support a good cause and bring awareness to pancreatic cancer,” said DeJoria, daughter of John Paul DeJoria, co-founder of John Paul Mitchell Systems.
“We’ll be thinking of Paul Mitchell in spirit this weekend. With the Wage Hope stickers on our Toyota Camry, hopefully we will make more people aware of pancreatic cancer, because it truly is a silent killer.”
Alexis DeJoria and the Kalitta Motorsports Patrón XO Cafe Incendio Toyota Camry Funny Car team will proudly sport the Wage Hope logo on their 321-mph racecar at the 51st annual Auto Club NHRA Finals, November 13-15 at the Auto Club Raceway at Pomona. For more information, please visit www.alexisdejoria.com, Follow Us on Twitter @ADRnhra, or Like Us on Facebook Alexis DeJoria
Recognizing a growing enthusiasm for intense taste and flavor, Patrón Spirits has introduced Patrón XO Cafe Incendio, an innovative fiery-hot chile chocolate liqueur.
Patrón XO Cafe Incendio combines the spicy, distinctive flavor of Mexican arbol chile with the rich, decadent essence of Criollo chocolate, brought together with the crisp, smooth taste of Patrón Silver tequila.
The Chile de arbol is a small and slender Mexican pepper typically found in the states of Jalisco, Chihuahua and Zacatecas. Thought to be derived from the cayenne pepper, arbol chile is characterized by its smoky and spicy complex flavor, and is the main component in many hot sauces. The high-quality Criollo variety chocolate in Patrón XO Cafe Incendio is produced in Mexico’s Tabasco region.
Perfect as a shot, or as the base for a high quality cocktail, Patrón XO Cafe Incendio is distilled at 30 percent alcohol by volume, 60 proof. Produced and bottled at the Hacienda Patrón distillery in the highlands of Jalisco, Mexico, Patrón XO Cafe Incendio is handcrafted with the same attention to detail and quality as all Patrón tequilas and liqueurs. It is available in 50ml, 375ml and 750ml sizes and packaged in the eye-catching handmade Patrón XO Cafe glass bottle, a frosted version of the iconic cork-closed Patrón tequila bottle. The red, yellow and black label features imagery evocative of smoke and fire.Visit Website
In a shaker half-filled with ice combine Patron Anejo, XO Cafe and half & half or milk.
Shake well and strain into a cocktail glass.
Garnish with grated nutmeg.